Fanta4 „Tunnel AR“
Fanta4 „Tunnel AR“
- #Fanta4
- #Tunnel
- #AR
- #augmentedreality
- #single
- #immersivesound
- #musikvideo
- #Appstore
- #headraft
The Fantastic Four, with over 4.7 million records, are probably one of Germany’s best known bands. In 2018, this Stuttgart quartet released their 10th studio album in the form of “Captain Fantastic.” That was as good a reason as any to do something different with their single “Tunnel”.
The Fantastic Four, with over 4.7 million records, are probably one of Germany’s best known bands. In 2018, this Stuttgart quartet released their 10th studio album in the form of “Captain Fantastic.” That was as good a reason as any to do something different with their single “Tunnel”.
So, director Lars Timmermann along with agency, Headraft, came up with the idea to release the song as an AR app or the first AR music video of its kind. The idea is that the Fantastic Four are tunnelling through their own story, and you as the user can see the whole journey on your mobile device and in augmented reality.
Our task was to develop a special sound design that both supports the gamification of the app, but doesn’t distract from the single itself. We also created various “Easter Egg” sounds, quotes from the Fantastic Four and menu sounds to complete the app’s sound package. The final mix was done in Unity.
