Barmer „MAKE LOVE, not LOUD“
Barmer „MAKE LOVE, not LOUD“
- #Barmer
- #doity
- #interactive
- #volume
- #Grey
- #gamification
- #customsound
- #website
- #seriousgame
- #health
- #hearing
- #ears
- #rock
- #punk
- #poppunk
- #poprock
- #musicvideo
The project, “Make Love, not Loud” is an interactive hearing test, packed into a music video, during which the user decides how the story ends. The whole thing is controlled via four volume controls that change the storyline and the music in real time.
The project, “Make Love, not Loud” is an interactive hearing test, packed into a music video, during which the user decides how the story ends. The whole thing is controlled via four volume controls that change the storyline and the music in real time.
The focus here was on interactive music and gamification, and the challenge was to create a live and responsive sound design that harmonizes the content with the setting and helps a younger target audience to better understand the concept of volume in a surprising and entertaining way.
To achieve this, we composed four soundtracks, which were thematically matched to the concept and film idea. These soundtracks were different arrangements of the same rock song, which could be switched up at any point with one click and ranged from way too soft to way too loud!
From the very beginning, everything from the text, to the instruments, to the vocals and performance of the actors were planned as an overall concept. In order to give the music the necessary energy and credibility, everything was recorded live in different recording sessions. Through an on the spot casting of the musicians and our close collaboration with director Lars Timmermann, we were able to prepare the four tailor-made tracks for the video shoot and ensure that there was maximum interaction between music and film.
In post-production, we created a sound design that plays with different levels of intensity, through our use of distortion, wind noises, guitar and microphone feedback. This created strong tonal contrasts between the individual levels and numerous sound events, which are there for the listener to discover on every level. The result was an interactive music video, which explores the concept of volume in a new and innovative way.